Netflix and Google have just teamed up to change the way we watch TV, and if you’ve ever dreamed of dressing like Emily Cooper from Emily in Paris, this is your moment. Instead of admiring those fabulous outfits from afar, you can now shop them directly from your screen, thanks to this groundbreaking partnership. It’s not just about entertainment anymore; Netflix and Google are turning your favorite shows into interactive shopping experiences, blending fashion, tech, and binge-watching into one stylish package.
We’ve all been there—obsessing over a perfect outfit on a show and trying to track it down online. But with Netflix and Google’s new feature, that hunt is over. Emily in Paris fans can now shop Emily’s looks in real time. As the title sponsor for the show, Google has introduced shoppable pause ads for Netflix members on ad-supported plans. Here’s where it gets exciting: with Google Lens, you can simply scan the screen and instantly shop what Emily and her friends are wearing. Want her chic Parisian heels or that stylish beret? Just point, scan, and it’s yours. It’s like having a personal stylist embedded into the show, making it easier than ever to channel your inner Emily.
These shoppable pause ads are more than just your run-of-the-mill commercials. Instead of a typical ad break, you’re getting a fun, interactive shopping experience right on your screen. Picture this: you pause in the middle of an episode, and instead of a frozen image, you’re greeted with clickable links to shop the exact outfits Emily’s rocking in that scene. It’s a seamless blend of fashion and technology, turning every pause into a potential shopping spree. The show’s ads are tailored to match Emily’s bold, fashion-forward style, and with Google Shopping at your fingertips, it’s like the show is coming to life in your closet.
This collaboration between Netflix and Google is a game-changer, marking the first time a brand has been so deeply integrated into the viewing experience of a major series. It’s not just product placement; it’s a new way to engage with TV. Google’s tech expertise and Emily in Paris’s love of all things stylish make for the perfect match, creating an entirely new way to experience a show. “Emily in Paris is about fun, fashion, and living boldly,” says a Netflix spokesperson. “With Google, we’re inviting viewers to be part of that journey, letting them not just watch but wear the world of the show.”
This partnership isn’t just a gimmick; it’s a glimpse into the future of entertainment. Netflix and Google are transforming passive viewing into an active, interactive experience. You’re no longer just watching Emily’s adventures unfold—you’re participating in them by shopping her wardrobe. For fans of the show, this is the ultimate way to feel connected to the glamorous Parisian lifestyle that Emily in Paris is famous for. It’s not just for fashionistas, either. Anyone who loves getting lost in a show’s world can now bring a piece of it home, bridging the gap between the fantasy on-screen and your everyday life.
Netflix and Google’s collaboration is just the start of something much bigger. Soon, we could see shoppable experiences across more shows, making it easy to immerse yourself in the world of your favorite characters and buy what they wear, eat, or use. This is the future of TV: interactive, stylish, and effortlessly cool. So get ready to scan, shop, and slay—because with Emily in Paris leading the charge, binge-watching has never looked so good.
👾Follow me here:
LinkedIn: @svetlanayakuni
Tiktok: @infashiontech